Enterprise & Marketing

Course Content:

Cambridge National in Enterprise and Marketing will encourage students to:

  • Understand and apply the fundamental principles and concepts of Enterprise and Marketing including characteristics of successful entrepreneurs, market research, financial viability, the marketing mix and factors to consider when starting up and running an enterprise
  • Develop learning and practical skills that can be applied to real-life contexts and work situations
  • Think creatively, innovatively, analytically, logically and critically
  • Develop independence and confidence in using skills that would be relevant to the business and enterprise sector.

What will you study as part of the qualification? 

This qualification has three mandatory units

Unit R067: Enterprise and Marketing Concepts.

This is assessed by an exam In this unit, you will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business.

Topics include:

  • Characteristics skills, risk and reward for enterprise
  • Market research to target a specific customer
  • What makes a product financially viable
  • Creating a marketing mix to support a product
  • Factors to consider when starting up and running an enterprise.
Unit R068 Design a Business Proposal.

This is assessed by a set assignment In this unit, you will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.

Topics include:

  • Market research
  • How to identify a customer profile
  • Develop a product proposal for a business brief
  • Review whether a business proposal is financially viable
  • Review the likely success of the business proposal.
Unit R069 Market and Pitch a Business Proposal.

This is assessed by a set assignment In this unit, you will develop pitching skills to be able to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using the learning, self assessment and feedback gathered.

Topics include:

  • Develop a brand identity to target a specific customer profile
  • Create a promotional campaign for a brand and product
  • Plan and pitch a proposal
  • Review a brand proposal, promotional campaign and professional pitch

How is this course assessed

R067 Enterprise and marketing concepts

Exam  - 40% of the overall grade

1hour 15 mins

70 marks

 

R068 Design a business proposal

Coursework (NEA) - 30% of the overall grade

 

R069 Market and pitch a business proposal

Coursework (NEA) - 30% of the overall grade

Course information

Contact information

Mrs Landers

fran.landers@ewsacademy.org.uk